MIKE WEISS GALLERY TO CELEBRATE NATIONAL ICE CREAM DAY WITH FREE ICE CREAM TRUCKSATURDAY, JULY 20th 12-6pm
In 1984, President Ronald Reagan designated July as National Ice Cream Month and the third Saturday of the month as National Ice Cream Day. He recognized ice cream as a fun and nutritious food that is enjoyed by a full 90 percent of the national population. In the proclamation, President Reagan called for all people of the United States to observe these events with "appropriate ceremonies and activities." Mike Weiss Gallery (MWG) encourages art collectors and consumers to celebrate July 20th as National Ice Cream Day.
In Honor of this very special day, Mike Weiss is securing "Benny's Ice Cream - The Ice Cream Man With A Truck" for the entire day, in order to give away free ice cream to art collectors and art lovers in front of his gallery at 520 W. 24 Street. Please be aware that there are a few restrictions to the offer, which will be posted on the ice cream truck.
The U.S. ice cream industry generated total revenues of $10 Billion in 2010, with take-home ice cream sales representing the largest section of the market, generating revenues of $6.8 billion or 67.7 percent of the market's overall value. (Source: MarketLine, an Informa business) About 9 percent of all the milk produced by U.S. dairy farmers is used to produce ice cream, contributing significantly to the economic well-being of the nation's industry.
Mike Weiss Gallery was founded in 2003 as being an innovative showcase for the ongoing presentation and promotion of strong, visceral, and visionary contemporary art worldwide. The gallery is dedicated to exhibiting the work of ambitious contemporary artists at all levels of their careers and development.