Saturday, September 3, 2022

LG EXHIBITS WORKS IN COLLABORATION WITH ARTISTS BARRY X BALL AND ANISH KAPOOR AT THE INAUGURAL FRIEZE SEOUL 2022

LG EXHIBITS WORKS IN COLLABORATION WITH
ARTISTS BARRY X BALL AND ANISH KAPOOR
AT THE INAUGURAL FRIEZE SEOUL 2022 

Barry X Ball Presents art NFTs That Are the First Release and Drop on LG Art Lab, LG Electronics’ New NFT Platform Accessible Directly on LG TVs Home Screen Allowing Collectors to Seamlessly Showcase Their NFT Art Collection at Home

LG Presents Anish Kapoor’s First Digital Work, Wounds and Absent Objects

Barry X Ball attends the LG OLED Lounge VIP Opening, Frieze Seoul, September 2, 2022 
Image courtesy of LG

SEOUL, September 2, 2022 — Today LG Electronics (LG) unveiled new artworks by acclaimed artists Anish Kapoor and Barry X Ball in the LG OLED Lounge during the VIP OpeningReception of the inaugural Frieze Seoul

The private event, hosted by Kate H. Oh, Vice President of Home Entertainment Marketing Communications at LG Electronics, provided the first opportunity to view Barry X Ball’s debut NFTS seamlessly installed on LG OLED screens. LG Electronics’ CEO, William Cho, greeted notable attendees such as Guggenheim executives, including Richard Armstrong, Director of New York’s Solomon R. Guggenheim Museum & Foundation; Naomi Beckwith, the Guggenheim’s Deputy Director and Jennifer and David Stockman Chief Curator; Leah Heister Burton, Guggenheim Deputy Director and Chief Advancement Officer; along with art and fashion world insiders including notable journalist Stefano Tonchi; LGDR gallery Director Masha Jokic; Brussels gallerist Xavier Hufkens; curator and art advisor Afrodet Zuri; collector Jane Mirzan; Celia Yang Nelson, Head of Director's Strategic Initiatives at Los Angeles County Museum of Art (LACMA); CEO of LVMH Watches & Jewelry Division, Stéphane Bianchi; and Founder of SUUM Project Jiyoon Lee, among many others.
(L-R): LG Electronics CEO William Cho and Guggenheim’s Naomi Beckwith and Richard Armstrong attend the LG OLED Lounge VIP Opening, Frieze Seoul, September 2, 2022
Image courtesy of LG

Barry X Ball premiered his NFTs titled Granulo-Specular Chiaroscuro Meta-Morphs (Alchemic Black Steel, Alchemic Gold, Alchemic Silver, Alchemic Copper). The artist is known for his sculptures which utilize cutting edge techniques and materials, all while drawing inspiration from classical reference points. His new NFTs transform a selection of his physical sculptures into 3D digital images with ultra-high surface detail designed to replicate the experience of tactility. The digital pieces utilize LG’s state-of-the-art OLED Evo TVs to accurately reproduce the textures and colors of the precious metals and gemstones comprising their physical sculptural counterparts. 

“LG’s truly innovative technology was an integral part of my work, enabling me to explore new possibilities in the digital art space,” said Barry X Ball. 

Barry X Ball’s NFTs are the first release and drop on LG Art Lab, LG Electronics’ very own non-fungible token platform (NFT). Accessible directly from the TV’s Home Screen, the new platform enables users to buy, sell, and enjoy high-quality digital artwork in their homes. Delivering outstanding picture quality and offering several large screen sizes to choose from, LG’s state of the art TVs are the ideal medium for exhibiting and enjoying NFTs and digital art works in the home, gallery or museum. 

At Frieze Seoul, LG continues its ongoing collaboration with the esteemed British-Indian artist Anish Kapoor. The LG OLED Lounge at Frieze features Kapoor’s first digital work, Wounds and Absent Objects. The 8-minute video captures Kapoor’s exploration of colors—an extension of the artist’s ongoing investigation captured here in advanced video. Inspired by the technological capabilities of the world’s first rollable OLED TV, the LG Signature OLED R, each color in the video makes a soft, perfect transition, repeatedly moving and expanding through a series of deep full hues. 

Anish Kapoor stated: “More and more I wanted to make work towards experiences and away from form, in a way that something literally draws you in, that literally gives you a sense of vertigo, disorientation, whatever, so it becomes more and more a physical experience.” 

The LG SIGNATURE OLED R Anish Kapoor Edition is also displayed at Frieze Seoul. The exclusive, special-edition model includes Kapoor’s media artwork complete with an artist signed and numbered certificate.

Barry X Ball and Anish Kapoor’s works are displayed on LG OLED Objet Collection models Easel and Posé, LG’s new lifestyle TV models, which utilize millions of self-lit pixels to deliver true color, with an infinite contrast ratio.

LG’s Kate Oh comments: “Both artists are renowned for their thought-provoking sculptures and innovative use of materials. We are thrilled to showcase their unique talents as they explore the expanding possibilities of digital technology in their work using LG OLED as their medium. At Frieze Seoul, LG continues its commitment to pushing the boundaries of technology and visual experience — elevating life and art though the self-lit picture quality of its peerless OLED TVs.”

As Global Partner of Frieze, LG continues to provide enriching art experiences around the globe, hosting exclusive exhibitions and events that highlight and explore the intrinsic link and harmony between art and technology. Its OLED ART project continues to produce memorable artist collaborations expanding the definition of art, while providing inspiring new viewer experiences.


EDITOR’S NOTE:
Link to event photography
Link to art installation photography

LG OLED at Frieze Seoul 2022 
Friday, September 2 to Monday, September 5 

LG OLED Lounges 
COEX Hall C 
Anish Kapoor: Next to Booth 28 
Barry X Ball: Next to Booth 29 

TALKS PROGRAM IN ASSOCIATION WITH FRIEZE SEOUL 
Kiaf and Frieze Seoul co-present a Talks program from September 3 to 5 at Studio 159, located on the second floor of COEX. Nine sessions will take place across three days under the themes Post-pandemic Art World, Transforming Art, and Art & Tech, reflecting on the challenges and opportunities of the post-pandemic art market and proposing various ways forward that integrate art and technology. 

Barry X Ball Talk 
Monday, September 5, 1pm–2:30pm 
ADDRESS: STUDIO 159 
COEX, 2nd FL. 

LG OLED at Frieze Seoul 2022 
Friday, September 2 to Monday, September 5
VIP Preview: Friday, September 2
VIP Reception: Friday, September 2, 5-7pm
 
LG OLED Lounges
Anish Kapoor: Next to Booth 28
Barry X Ball: Next to Booth 29
COEX Hall C
 
TALKS PROGRAM IN ASSOCIATION WITH FRIEZE SEOUL 
Kiaf and Frieze Seoul will co-present a Talks program from September 3 to 5 at Studio 159, located on the second floor of COEX. Nine sessions will take place across three days under the themes ‘Post-pandemic Art World’, ‘Transforming Art’, and ‘Art & Tech’, reflecting on the challenges and opportunities of the post-pandemic art market and proposing various ways forward that integrate art and technology. 
 
Barry X Ball Talk
Monday, September 5, 1pm-2:30pm
 
ADDRESS: STUDIO 159
COEX, 2nd FL.

About LG Electronics Home Entertainment Company
The LG Home Entertainment Company is an industry leader in televisions and audio-video systems and a globally recognized innovator for its leadership in OLED TVs which is revolutionizing the premium TV category. LG is committed to improving customers’ lives with innovative home entertainment products led by award-winning OLED TVs and QNED Mini LED TVs featuring Quantum Dot NanoCell technology and sound solutions with sustainable design. For more news on LG, visit www.LGnewsroom.com.

About LG OLED ART
Advanced technology enriches our lives and drives changes in the world, leading us to a better place. Art inspires us and changes the way we see the world. LG has long recognized the truth of these statements and is committed to making life better through the power of art and technology. LG’s recent projects represent this commitment and celebrates the merging of technical essence and artistic creativity that has come to define LG and the unique value it continues to deliver.

LG OLED becomes a digital canvas for artists, with ‘self-lit’ being the core value of LG OLED. Through this technology, LG believes artists can express their imagination and create a new generation of digital art that were never before available. As a bridge that connects lifestyle with art, LG OLED will keep building a society where more people can relish art. To follow the journey of LG OLED ART, visit www.LGOLEDART.com.

About Anish Kapoor
Anish Kapoor is considered to be one of the most influential artists working today. Born in Mumbai, India in 1954, he now lives and works in London. His works are permanently exhibited in the most important collections and museums around the world from the Museum of Modern Art in New York to the Tate in London; at the Prada Foundation in Milan; at the Guggenheim Museums in Venice, Bilbao and Abu Dhabi. Recent solo exhibitions have been held at Pinakothek der Moderne, Munich, Germany (2020); Central Academy of Fine Arts Museum and Imperial Ancestral Temple in Beijing (2019); Fundación Proa, Buenos Aires (2019); Serralves, Museu de Arte Contemorânea, Porto, Portugal (2018); University Museum of Contemporary Art (MUAC), Mexico City (2016); Château de Versailles, France (2015); Jewish Museum and Tolerance Center, Moscow (2015); Gropius Bau, Berlin (2013); Sakıp Sabancı Müzesi, Istanbul (2013); Museum of Contemporary Art, Sydney (2012).

Anish Kapoor represented Great Britain at the 44th Venice Biennale in 1990 where he was awarded the Premio Duemila Prize. In 1991 he won the Turner Prize and has gone on to receive numerous international awards including the Praemium Imperiale in 2011 and Padma Bhushan in 2012. He received a CBE in 2003 and a Knighthood in 2013 for visual arts services.

Also renowned for his architecturally scaled works, public projects include: Cloud Gate (2004), Millennium Park, Chicago, USA; Leviathan (2011) exhibited at 2011 Monumenta, Paris; Orbit (2012), Queen Elizabeth Olympic Park, London; Ark Nova, an inflatable concert hall created for Lucerne Festival, Japan (2013-) and Descension, (2014) most recently installed in Brooklyn Bridge Park, New York, USA (2017).

About Barry X Ball
Barry X Ball is a contemporary sculptor based in New York. His work has been widely exhibited internationally over the last 35 years and is represented in many public and private collections. The artist’s sculptures, although paying reverent homage to their historical antecedents, are radically new. Through the use of unconventional materials and innovative methods, the artist has reinvigorated the age-old tradition of figurative sculpture. Ball employs an elaborate array of equipment and procedures to realize his works, ranging from the cutting edge to the traditional. With their simultaneous fever-pitch intensity and surreal stillness, Barry X Ball’s bravura works make an expansive case for the reconsideration of contemporary sculptural practice.
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