NYWIFT Business Beyond The WWE Ring Event: Tuesday Nov. 16, 2010

Each week, nearly 15 million fans in the U.S. and millions more in 145 countries across the globe watch World Wrestling Entertainment (WWE). 
Executives from WWE and NBC reveal the secrets behind the brand’s worldwide expansion through new business opportunities and partnerships, including the recent move of Friday Night SmackDown to Syfy and a focus on WWE's TV-PG content. Find out about the WWE Studios theatrical strategy and how creative integration into television, pay-per-view, digital and other platforms have added to the amazing success of this popular entertainment.