BGM Project

.design news	July 26, 2010
BGM project web: www.bgmproject.com
Daily life wall clock This wall clock doesn't indicate time by numbers and hands. Instead, the figures of a grandmother, grandchild and dog represent hours, minutes and seconds. Silhouettes of nature and daily life are arranged around the clock, and each figure moves through these scenes to represent the time. The Daily Life Clock from BGM project doesn't indicate time by hands or numbers. Instead, the clock represents time by figures like a grandmother, a grandchild, and a dog. The grandmother represents hours, the grandchild minutes and the dog is used for seconds. Each figure rotates around a globe and passes through various scenes. The scenes are repeated continuously without much variation. For example, one scene has each figure passing through a forest of trees. The clock is an attempt to embody parts of daily life in the form of nature and people. The clock is a wall-mounted parable that reminds people of the monotony of everyday life. The clock is also a reminder of mortality by using figures such as a the grandchild and grandmother. Some people might find the clock depressing, however there are numerous fans of the clock that love the concept. The design of the clock is clearly engaging and it provides a unique way to tell time. Dongjin Byeon Dongjin Byeon lives in Seoul, Korea. He graduated from Hongik University majoring in industrial design and had designed as lifestyle designer for INNOdesign (consulting&design company), one of the World's 10 design company selected by nikkei BP Sep.2009 with IDEO, Fuseproject, AMO/OMA, Front and so on. He has worked in various fields of design ranging from small electric products, household products, lighting, interior, exhibtion etc. He found his studio in 2010 and is the creative director of BGM project since 2009. Some of his products have received international design awards like "the best excellence product award" in 100% Design Tokyo and "Special mention" (2nd prized) in LIGHTOUCH by Singapol design association sponsored by FLOS. He is interested in the synergy of objects and communication between objects and human. According to him, an object can have an influence on another object; then the other object can disappeared or developped with the original object. This interaction can lead to the creation of a new entirely different object. Dongjin Byeon has been designing objects that can be enhanced by their mutual existence. BGM project web: www.bgmproject.com info@bgmproject.com