In his view, “the internet is an extraordinary way of developing and uniting a disparate client base. I can be in touch with clients from Peru to Mongolia all from my desk in London.” Indeed, Mr. Backman uses CuratorsEye.com as a marketing tool rather than a direct selling site. “After the initial introduction takes place, I engage the potential collectors with my newsletters and monthly new offerings, which are being received well.”
As the recent International Art Industry Forum in Vienna proclaimed, the art world is currently undergoing a “watershed moment in the convergence of the art business and digital technology.” A panel convened to discuss “how new enterprises are creating business opportunities and transforming established art-businesses.” As a digital art marketing platform, The Curator’s Eye seamlessly integrates into the current structure of the high-end art world and helps private dealers expand their global customer base for their remarkable objects.
Media Contact: Leah Tharpe, 205-515-3166, Leah.Tharpe@CuratorsEye.com