Monday, June 29, 2015

New Museum Announces Culminating Demo Day for Inaugural Year of NEW INC: open to the public July 10 to 30, 2015.

New Museum Announces Culminating Demo Day for Inaugural Year of NEW INC, the First Museum-led Incubator for Art, Design, and Technology

Museum Will Partner with Red Bull Studios New York to Present an Interactive Showcase of Collaborative Projects Born from the NEW INC’s Founding Class

New York, NY…Lisa Phillips, Toby Devan Lewis Director, and Karen Wong, Deputy Director, cofounders of NEW INC, today announce the year-end programs for the inaugural class of the New Museum’s incubator for art, design, and technology. Led by NEW INC Director Julia Kaganskiy, select members will present their start-ups and key projects at NEW INC Demo Day taking place in the Museum’s theater on Tuesday, July 14, 2015. Later that evening, NEW INC will kick-off its partnership with Red Bull Studios New York with demonstrations by presenters and the debut of an interactive showcase of nine collaborative projects by NEW INC members.

“We’ve been a radical, future-leaning institution since our inception. Experimentation and risk-taking is part of our DNA, and incubating artists, curators, and cultural practitioners is something we’ve done throughout our forty-year history,” said Lisa Phillips.

NEW INC, the first museum-led incubator, is a shared workspace and professional development program supporting one hundred of New York’s top creative practitioners as they expand models and strategies for growing their businesses and develop new ideas at the intersection of culture, technology, and innovation. Conceived by the Museum in 2013 and launched in September 2014, the incubator is a not-for-profit platform that furthers the Museum’s ongoing commitment to “New Art and New Ideas.”

“NEW INC is a new paradigm in supporting creative practice operating at the forefront of emerging technology. Our community straddles art and business, culture and technology. We are incubating genre-bending work that doesn’t neatly fit into the white box, the black box, or the gift box,” said Julia Kaganskiy.

One of the incubator’s distinguishing elements is the collaborative, cross-disciplinary community it fosters. NEW INC’s partnership with Red Bull Studios New York challenged NEW INC members to create collaborative installations, experiences, tools, performances, and products that highlight the exceptional fluidity of its community. The resulting interactive showcase will put these new creative technologies on display for the public to see, touch, and taste from July 10 to 30, 2015. Several products developed at NEW INC will also be available for purchase through The Gift Shop at Red Bull Studios New York.

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