Saturday, June 8, 2019

In Basel? Catch the MadeIn Gallery in LISTE 2019 June 10 – June 16, 2019 Booth 0/7/3


MadeIn Gallery in LISTE 2019

June 10 – June 16, 2019

Booth 0/7/3

Burgweg 15 4058 Basel Schweiz

Miao Ying

MadeIn Gallery is pleased to present in LISTE 2019 Miao Ying's artwork series "Hardcore Digital Detox" (HDD) commissioned by M+ Museum (HK) and "Chinternet Plus" commissioned by New Museum (New York) created between 2016 to 2018.
About Hardcore Digital Detox" (HDD) is a strategic brand and concept website commissioned by Hong Kong’s M+ Museum. The series revolves around the artist's concept brand "Hardcore Digital Detox" (HDD), showcased in the form of VR devices, video, oil paintings and sculptures, all derived from HDD concept strategy website.
It appears that people need to escape the control of technology more than ever. The popular "data detox", a process that restricts the usage of electronic networking devices such as smartphones and computers, has been touted as a new form of health maintenance in the information age. The concept brand "HDD (Hardcore Digital Detox)" is inspired by the lifestyle branding constantly generated in the post-material society. Those brands market their products by selling specific lifestyles. In this exhibition, Miao also adopts such an approach to distribute strategic lifestyle advice to the audience. The hardcore of HDD is the suggestion of a new, crude method of "fighting fire with fire" data detoxification to achieve unexpected therapeutic effects.
Miao Ying, Behind HDD Spiritual Essentials, 2018, C-print on dibond, wood frame, steel seal of the brand, 61 x 61 cm

MadeIn Gallery 
106, 2879 Longteng Avenue, Xuhui District, 200232 Shanghai

No comments:

Post a Comment