Wednesday, June 8, 2011

Scope Basel June 15-19


Collectrium Powers SCOPE Basel

Basel, Switzerland -- Thanks to Collectrium-a new "next-gen" mobile technology that recognizes works of art-collectors and collectors-to-be at this summer's gathering of art world glitterati in Basel will experience art as never before at SCOPE Basel (Tuesday, June 14 to Sunday, June 19, 2011).

Collectrium is part of a new generation of art enthusiasts, looking to change the way people learn about and collect art via new innovations in technology.  With Collectrium's mobile app, a visitor to the fairs will be able to point her iPhone or iPad at any registered artwork and instantly receive extensive information on the artist and the piece; add the artwork to her "My Collection" favorites; share with friends via Facebook, Twitter, and email; and contact the gallery about the artwork.

Tapped as one of 'America's Most Promising Start-ups' by Bloomberg BusinessWeek (4/15/11), the Collectrium mobile app has been warmly embraced by gallerists around the world since its launch in Basel last June.  With Collectrium, visitors to any of the Basel fairs, including Art Basel, no longer have to make scribbled notes on postcards and flyers. The collector can leave the fair with a browsable list of her favorite artworks on her mobile device, complete with detailed information on each work, artist, exhibiting gallery, and personal notes - in effect creating her own personalized virtual gallery and catalogue of the fair.  Collectrium also functions as a QR code scanner, so for sculpture, installation, moving image pieces, or any work with a QR code on the label, visitors can use Collectrium to scan the QR code to identify works of art.

"Collectrium's image recognition capability is absolutely unique.  It's one reason I see them as the leader in the new breed of mobile and social applications for the art world," said Alexis Hubshman, Founder and President of the SCOPE Art Fair.

"This is a social art management system, part of the next generation of tools for appreciating art," says Boris Pevzner, the former Silicon Valley entrepreneur who founded Collectrium. "Our app makes the experience of visiting an art fair more interactive for the art lover-enhancing the on-site visit, while also allowing visitors to take the fair home with them."

In addition to using the Collectrium app to automatically identify artworks, visitors to the participating fairs will browse the entire art show catalogue on their mobile device;
enter images, details and personal notes about works of art not already registered in the system; and view all the programming and scheduling information about the fairs.
Pevzner concludes: "We've created a bridge between the physical and virtual art worlds by bringing the power of online technology to that live moment of discovery."

Furthermore, the visitors who manage their own private collections using Collectrium will have easy access to their artworks through the same mobile app, alongside the artworks exhibited at the art fairs.

About Collectrium
Founded by Boris Pevzner in 2009, Collectrium is a New York-based company providing innovative technology for discovering and displaying art on the web and mobile devices, including the revolutionary art identification and art similarity tools.  Over time, the Collectrium team-which has extensive expertise in the fields of in technology, finance, and the contemporary arts-will offer collectors and galleries integrated services for art storage, appraisals, financing and other needs.

Pevzner's business ventures are built around a deep understanding of how different kinds of communities can be enhanced and transformed through innovative technology solutions. In 2003 he helped to conceive and develop xfire, a revolutionary social networking online service ($102M exit via a sale to Viacom). He has also co-founded Centrata, a pioneer in cloud computing for enterprise-class datacenters, and conceived and developed Lontra, a leader in service management of Information Technology (IT).  

Pevzner is a frequent speaker at IT industry conferences, and he often serves as an advisor to senior technology executives of Fortune 500 companies on issues of IT management and security. Pevzner holds undergraduate and graduate degrees from the Massachusetts Institute of Technology (MIT). He was born in St. Petersburg, only a stone's throw away from The Hermitage.

This year's Basel edition of SCOPE, June 15-19, 2011, in historic Kaserne just blocks from Art Basel 42, presents 85 international galleries upholding its unique tradition of solo and thematic group shows presented alongside museum-quality programming, collector tours, screenings, and special events. The unique SCOPE experience expands this year in partnership with Kaserne's cultural organizations, featuring: film, music, theatre and performance.

General Information
To learn more about Collectrium, visit
To download the free Collectrium app on iPhone and iPad, go to or at the Apple App Store.
SCOPE Basel iPhone and iPad app, powered by Collectrium, can be downloaded for free from the Apple App Store.

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